Gaps shows hits in a source country that are missing from a target country.
Steps
- 1
Open Gaps. The default pair is the United States as source and your language’s market as target.
- 2
With Pro, change the source and target country in the filter bar to compare any pair.
- 3
Pick a status: not in the store, in the store but not charting, or not verified yet.
- 4
Open a row to see its rank history in the source country and check who already serves the target market.
- 5
Use the category filter to focus. Local-service categories such as food delivery and navigation are left out on purpose.
A gap is a candidate, not a verdict. Always check demand and rules in the target country.