YNAB
by You Need A Budget LLC
- Finance
- Free
- Rating
- 4.8
- 61.9K ratings · US storefront
- Top 15%among 82 Finance apps
- Last update
- Oct 14, 2026
- Version 26.39
- Size
- 163 MB
- Category
- Finance
- Tracked since
- Oct 9, 2026
Estimated revenue
A model estimate with a likely range, not a reported figure.
$17K/ month
Monthly gross store revenue (USD)
Where this falls on the revenue bands
- Likely range
- $2.7K–140K
- $10K–50K
- Confidence
- Low confidence
- Chart day Oct 24, 2026
- From Finance grossing #16
Unverified model estimate. Neither Apple nor the developer has published this number, and the real figure can be several times higher or lower. Low confidence: the real figure can be a band higher or lower.
How this estimate is made
Rank: we take the app's best Top Grossing rank on the latest chart day. Category ranks are converted into an equivalent overall rank, because a #10 in Finance earns far less than a #10 overall.
Curve: that equivalent rank is read off a rank-to-revenue curve anchored on public company revenue and market-data reports for the US iPhone App Store.
Country: the curve is scaled per country (Japan is roughly a third of the US, Türkiye under 1%). Where we have no scale, such as China, there is no estimate.
Range: the likely range widens with country, category and chart depth. It is a plausible span, not a statistical confidence interval.
Not included: ads, payments outside the App Store, and any difference between gross sales and what the developer keeps. Low confidence means indirect data; medium means several independent sources agree.
Full methodScreenshots
As shown on the App Store listing.
About this app
Text from the App Store listing.
Have you ever worried about money? You are not alone.
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free 30-day trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 30-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Apple Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours prior to the end of the current period.
-Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
-Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.
YNAB is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through YNAB as its agent.
Terms of Use:
https://www.ynab.com/terms/?isolated
Privacy Policy:
https://www.ynab.com/privacy-policy/?isolated
U.S. State Privacy Notice:
https://www.ynab.com/privacy-policy/state-privacy-notice?isolated
What’s new
Release notes for the latest version, as written by the developer.
Life is short, spend it well. Here's how we're helping you this week:
- Credit card interest now has a proper home! Categorize interest charges as Credit Card Interest—a new category you'll find on transactions in your credit card accounts. You'll see exactly what interest is costing you in your Credit Card Payment Category details, and can cover it by assigning money directly there.
Rank history
Daily position in the Germany charts. #1 is at the top.
- Best rank
- #16
- Current rank
- #16
- Days charting
- 7 of 7
On the charts today
Small & simple score
How realistic it is for a small team to build something like this.
70/100
Not flagged as small & simple
- Developer size100% · 25
Developer: 1 app on the charts
- Audience size0% · 20
Ratings: 61,927
- App size25% · 10
Size: 163 MB
- Price model80% · 15
Price model: free with in-app purchases
- Demand proof100% · 30
Best rank #1, 154 countries
An indicator, not a fact. We can't see team size. Calculated Oct 24, 2026 · method i2
How the score worksVersion history
- 26.39LatestReleased Oct 14, 2026
- 26.38Released Oct 7, 2026