by Instagram, Inc.
- Photo & Video
- Free
- Rating
- 4.7
- 29.6M ratings
- Top 1%among 221 Photo & Video apps
- Last update
- Oct 19, 2026
- Version 452.0.0
- Size
- 661 MB
- Category
- Photo & Video
- Tracked since
- Oct 9, 2026
Estimated revenue
A model estimate with a likely range, not a reported figure.
$27M/ month
Monthly gross store revenue (USD)
Where this falls on the revenue bands
- Likely range
- $15M–61M
- >$10M
- Confidence
- Medium confidence
- Chart day Oct 24, 2026
- From Overall grossing #6
Unverified model estimate. Neither Apple nor the developer has published this number, and the real figure can be several times higher or lower. Based on a calibrated rank-to-revenue curve, so treat it as a guide.
How this estimate is made
Rank: we take the app's best Top Grossing rank on the latest chart day. Category ranks are converted into an equivalent overall rank, because a #10 in Finance earns far less than a #10 overall.
Curve: that equivalent rank is read off a rank-to-revenue curve anchored on public company revenue and market-data reports for the US iPhone App Store.
Country: the curve is scaled per country (Japan is roughly a third of the US, Türkiye under 1%). Where we have no scale, such as China, there is no estimate.
Range: the likely range widens with country, category and chart depth. It is a plausible span, not a statistical confidence interval.
Not included: ads, payments outside the App Store, and any difference between gross sales and what the developer keeps. Low confidence means indirect data; medium means several independent sources agree.
Full methodScreenshots
As shown on the App Store listing.
About this app
Text from the App Store listing.
Little moments lead to big friendships. Share yours on Instagram.
- From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies: https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
What’s new
Release notes for the latest version, as written by the developer.
Performance optimizations and stability improvements for a smoother, more reliable experience.
Rank history
Daily position in the US charts. #1 is at the top.
- Best rank
- #2
- Current rank
- #2
- Days charting
- 7 of 7
Review history
Written reviews per week in the US App Store, with their average rating.
- Reviews collected
- 1,962+
- Average rating
- 2.70 / 5
- Last full week
- 692
This history grows every day: we collect new reviews daily, so the chart gets longer over time. Hatched bars are weeks we could only see part of, so the real count is at least that high.
On the charts today
Small & simple score
How realistic it is for a small team to build something like this.
45/100
Not flagged as small & simple
- Developer size10% · 25
Developer: 4 apps on the charts
- Audience size0% · 20
Ratings: 29,612,994
- App size0% · 10
Size: 661 MB
- Price model80% · 15
Price model: free with in-app purchases
- Demand proof100% · 30
Best rank #1, 175 countries
An indicator, not a fact. We can't see team size. Calculated Oct 24, 2026 · method i2
How the score worksGap check · UK
Is this US chart app missing in UK?
It showed up on a UK chart in the last 30 days, so it is not a gap.
Store not checked yet
This is a candidate, not a verdict. Charts show at most 100 apps, so not charting does not mean no demand. Check the UK store before you decide.
See all gapsVersion history
- 452.0.0LatestReleased Oct 19, 2026
- 450.1.0Released Oct 6, 2026