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How-to guides

How to check a keyword

See who ranks, how hard it is and whether a small app can get in.

The Keyword Inspector works on the public App Store search.

Steps

  1. 1

    Open Keywords, type a word or phrase and pick the store.

  2. 2

    Read the difficulty gauge (0–100). It is an estimate built from the top 10 results.

  3. 3

    Read the opportunity verdict. Small apps near the top usually mean a niche a small team can enter.

  4. 4

    Scan the top apps. Each row shows ratings, an estimated revenue range when we have one, and badges for small apps.

  5. 5

    Free accounts see the top 3 apps and the difficulty score; Pro shows every result and an estimated popularity index.

Order comes from Apple’s public search API and can differ from what people see in the App Store.

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