KWRDS: App Store Optimization

Track. Research. Optimize. Your entire App Store keyword workflow in one native Apple app.

KWRDS (KeyWoRDS) is a focused App Store Optimization (ASO) toolkit for iPhone, iPad and Mac – built for indie developers, publishers, ASO managers and agencies who want to get found in the Apple App Store without juggling spreadsheets and web dashboards.

WHAT YOU CAN DO

◆ Track your keyword rankings
See where your apps rank for the keywords that matter – across countries and storefronts. Update rankings in the app and review positions, changes, gains and risks at a glance.

◆ Discover keywords with keyword networks
Start from a single term like “fitness” and KWRDS builds a network of related terms, realistic search phrases and long-tail combinations – so you spot opportunities a flat list would hide.

◆ Analyze your competitors
Add direct and similar competitors and see the keywords you share, where you overlap, and the gaps that become your next opportunities.

◆ Plan your metadata with confidence
Draft your app name, subtitle and keyword field with Apple’s character limits shown live (30 / 30 / 100). Compare versions before you apply them yourself in App Store Connect.

◆ Cover more with cross-localization
See which keywords are already covered by other localizations in a storefront – and stop wasting characters on duplicates.

◆ Manage many apps and markets
Add as many of your own apps as you need. Organize tracking, competitors and metadata per app, country, language and storefront.

TRACKED KEYWORDS vs. METADATA KEYWORDS
Two different things: the ranking keywords you actively track can depend on your plan – but the keywords you plan in the metadata editor are always unlimited.

BUILT FOR APPLE
KWRDS is a native app for iPhone, iPad and Mac, focused entirely on the Apple App Store.

Download KWRDS and turn keyword guesswork into a clear, repeatable ASO workflow.