Purify: Block Ads and Tracking

Featured & recommended by CNBC, Wall Street Journal, BuzzFeed, NY Times, Huffington Post, and many more.

Block ads & tracking with the most efficient blocker on the App Store. Browse 4x faster. Save 50% of your data usage.

Browse in Peace™ with the easiest, most efficient blocker for Safari on iOS — load pages 4X FASTER and protect your privacy.

#1 on the App Store worldwide in the paid apps category.
#1 Productivity app in the U.S. and worldwide.

Trusted and loved by hundreds of thousands of users, Purify is the best-selling blocker on the App Store.

No more ads, tracking, or clutter — Purify is a breeze to install and works right out of the box.

Here's why you'll love Purify:

• Instantly browse an average of 4x FASTER

• Reduce your web data consumption on Cellular & Wi-Fi by an average of 50%

• Browse the web clutter-free — reclaim precious screen space

• Ultimate privacy: Purify eliminates tracking — and never intercepts or sees any of your traffic

• “a 21% battery life increase from using Purify... [when] web browsing”, “the test results spurred me to keep Purify” — The New York Times.

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's professionally hand-crafted filter optimizes your browsing experience. With free regular updates, all users receive the best and latest of Purify at frequent intervals.

Purify gives you complete control: whitelisting with Purify is effortless — just a tap from within Safari.

Purify also syncs your preferences and whitelists via iCloud across all your devices.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:

• social buttons and comments
• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from users:

• "Makes mobile browsing great again."
• "Practically instant page loads."
• "I've used every one of the content blockers so far and Purify is by far the best one."
• "Love the simple experience."
• "Take advantage of the much much better browsing experience."
• "Installation was seamless... all ads are blocked and performance is stellar."
• "I've tried dozens of adblock apps... Purify is in a league of its own."

Purify is now fully optimized for iOS 12, with better blocking performance than ever. Also in this release:

We’ve included a few refinements and bug fixes, and handy new features like contacting the Purify team right from the app.

We hope you love your browsing experience even more with this update.

If you’re enjoying Purify, please leave us a rating on the App Store — it helps a lot! <3

If you’ve got any thoughts, comments, or questions, don’t hesitate to shoot us an email at [email protected].

With love,
The team at Purify