NOW: TV, Movies, Live Sport
by Sky UK Limited
- Entertainment
- Free
- Rating
- 4.5
- 128.5K ratings
- Top 11%among 56 Entertainment apps
- Last update
- Oct 14, 2026
- Version 70.10.20
- Size
- 145 MB
- Category
- Entertainment
- Tracked since
- Oct 9, 2026
Estimated revenue
A model estimate with a likely range, not a reported figure.
$1.5M/ month
Monthly gross store revenue (USD)
Where this falls on the revenue bands
- Likely range
- $500K–5.5M
- $1M–3M
- Confidence
- Low confidence
- Chart day Oct 24, 2026
- From Overall grossing #18
Unverified model estimate. Neither Apple nor the developer has published this number, and the real figure can be several times higher or lower. Low confidence: the real figure can be a band higher or lower.
How this estimate is made
Rank: we take the app's best Top Grossing rank on the latest chart day. Category ranks are converted into an equivalent overall rank, because a #10 in Finance earns far less than a #10 overall.
Curve: that equivalent rank is read off a rank-to-revenue curve anchored on public company revenue and market-data reports for the US iPhone App Store.
Country: the curve is scaled per country (Japan is roughly a third of the US, Türkiye under 1%). Where we have no scale, such as China, there is no estimate.
Range: the likely range widens with country, category and chart depth. It is a plausible span, not a statistical confidence interval.
Not included: ads, payments outside the App Store, and any difference between gross sales and what the developer keeps. Low confidence means indirect data; medium means several independent sources agree.
Full methodScreenshots
As shown on the App Store listing.
About this app
Text from the App Store listing.
Welcome to NOW, where you can stream Sky Originals, exclusive US shows, must-see HBO series, blockbuster movies and live sport.
Simply choose the NOW membership for you and start watching on over 60 compatible devices at home, on the go, or offline. Making your streams come true has never been easier.
Have a look at what you get with NOW Memberships…
ENTERTAINMENT
Sky Originals and exclusive shows like Day of the Jackal and Heated Rivalry. Plus watch the latest seasons of the biggest returning hit series from HBO, like Euphoria and The Last of Us.
ENTERTAINMENT & HBO MAX
Stream every series from HBO Max Basic with Ads inside your NOW app, like Game of Thrones and The Pitt - alongside all your favourite Sky Originals and exclusive US shows.
CINEMA
Enjoy more of the latest blockbusters than anywhere else. Stream hundreds of movies for every mood and moment, including new and exclusive Sky Original films.
SPORTS
Watch the sports you want with a choice of flexible Sky Sports memberships. Stream every single sport with the All Sky Sports Membership - or stream just the football with a Football Membership or everything but football with a Multi-Sport Membership.
KIDS
Awesome shows on Sky Kids, loads of on-demand content and live channels. All with parental controls. Included with Entertainment Membership and Entertainment & HBO Max Memberships.
UPGRADE YOUR EXPERIENCE
Our standard experience comes with ad-supported streaming, 720p definition, stereo sound, and the ability to stream on one device.
With the Boost and Ultra Boost add-ons, you can enjoy ad-free streaming, higher picture quality, higher sound quality and more streams on more devices in the NOW app.
MORE GREAT FEATURES:
- Create unique profiles for all the family
- Personalised TV and Cinema recommendations
- Search easily for what you want to stream
- Pause and rewind live TV
- Download to your device and watch on the go
- Create your own Watchlist so you never miss out
What’s new
Release notes for the latest version, as written by the developer.
Get the best experience for enjoying recent hits, unmissable live sport and timeless classics with our latest NOW update for your phone and tablet.
Rank history
Daily position in the UK charts. #1 is at the top.
- Best rank
- #2
- Current rank
- #3
- Days charting
- 7 of 7
On the charts today
Small & simple score
How realistic it is for a small team to build something like this.
33/100
Not flagged as small & simple
- Developer size0% · 25
Developer: 11 apps on the charts
- Audience size0% · 20
Ratings: 128,485
- App size60% · 10
Size: 145 MB
- Price model80% · 15
Price model: free with in-app purchases
- Demand proof50% · 30
Best rank #2, 1 country
An indicator, not a fact. We can't see team size. Calculated Oct 24, 2026 · method i2
How the score worksVersion history
- 70.10.20LatestReleased Oct 14, 2026
- 70.10.11Released Sep 29, 2026