Shop Ethical!
by Ethical Consumer Group Inc
- Reference
- Paid
- Zombie
- Small & simple · 94
- Rating
- 4.8
- 401 ratings
- Top 13%among 41 Reference apps
- Last update
- Mar 26, 2025
- Version 2.5.0
- Size
- 33 MB
- Category
- Reference
- Tracked since
- Oct 10, 2026
Estimated revenue
A model estimate with a likely range, not a reported figure.
No estimate. Apps outside the grossing charts, and some countries, have no reliable rank-to-revenue curve, so we show nothing rather than a guess.
How this estimate is made
Rank: we take the app's best Top Grossing rank on the latest chart day. Category ranks are converted into an equivalent overall rank, because a #10 in Finance earns far less than a #10 overall.
Curve: that equivalent rank is read off a rank-to-revenue curve anchored on public company revenue and market-data reports for the US iPhone App Store.
Country: the curve is scaled per country (Japan is roughly a third of the US, Türkiye under 1%). Where we have no scale, such as China, there is no estimate.
Range: the likely range widens with country, category and chart depth. It is a plausible span, not a statistical confidence interval.
Not included: ads, payments outside the App Store, and any difference between gross sales and what the developer keeps. Low confidence means indirect data; medium means several independent sources agree.
Full methodScreenshots
As shown on the App Store listing.
About this app
Text from the App Store listing.
The SHOP ETHICAL! app gives you the low-down on the environmental and social record of companies behind common brands you buy in Australian supermarkets and beyond. Shop with a clear conscience!
The most comprehensive guide to ethical shopping in Australia, Shop Ethical! has been designed to provide consumers with the easiest way to make informed purchasing decisions.
The Shop Ethical! app provides consumers instant access to over 5,000 products with related company information and lets them make an informed and ethical decision whenever they shop.
By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.
The Shop Ethical! app uses the latest data from the Shop Ethical! website (ethical.org.au) and is also available as a book. The Shop Ethical! app has been downloaded thousands of times since 2010, and the Shop Ethical! book has sold over 135,000 copies since 2008.
Company ratings are based on information gathered from over 50 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Rank a Brand and Friends of the Earth.
Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile.
AS FEATURED ON CHANNEL 7 NEWS!
CUSTOMER TESTIMONIALS :
Best app I have, I use it daily and it's changed the way I see the world.
Emma, VIC
Simply, "Thank you." I am so grateful that you have done all the hard work, so that lazy/tired/child-distracted mothers like me can confidently tell their whining 8 year olds "no, we are not buying that, because the people who will get our money hurt other people and/or animals".
I have always wanted this information but have never had the spare energy to go and find it myself. You have done a brilliant job. Please let me know if you have a panel of testers or proof readers which requires more members, or any other way in which I can contribute to your efforts from home while Miss 8 sleeps. I have been forwarding your "tell a friend" message onto everyone I know who has an iPhone.
Annie, Boronia, VIC
AWESOME app!! Thanks guys. I'm a naturopath that tries to educate my patients on the benefits of ethical shopping and living sustainably. Will definitely be recommending this app to my patients. Great work!
Elise, Vic
Thank you big time for this app!! It's so easy to use at the supermarket and clarifies so many of the issues surrounding products and companies, making the weekly shop fit better with my conscience. My kids are also able to look and see if their favourite things are positive or negative and can make their own ethical shopping decisions. Brilliant!!!
Sara, Canberra
This app works on both iPhone and iPad. It is optimised for smartphones, not tablets.
What’s new
Release notes for the latest version, as written by the developer.
- Major upgrade to our ratings system, introducing eight new tiers: A+, A-, B+, B-, C+, C-, D+, and D-
- Company assessment pages now display the "Last Updated" date at the bottom.
- Lots of minor improvements
- Full data update
Rank history
Daily position in the Australia charts. #1 is at the top.
- Best rank
- #6
- Current rank
- #52
- Days charting
- 7 of 7
On the charts today
Small & simple score
How realistic it is for a small team to build something like this.
94/100
Small & simple
- Developer size100% · 25
Developer: 1 app on the charts
- Audience size100% · 20
Ratings: 401
- App size100% · 10
Size: 33 MB
- Price model100% · 15
Price model: paid
- Demand proof80% · 30
Best rank #6, 5 countries
An indicator, not a fact. We can't see team size. Calculated Oct 25, 2026 · method i2
How the score worksVersion history
- 2.5.0LatestReleased Mar 26, 2025