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LifeLock Identity

by Gen Digital Inc.

  • Finance
  • Free
View on the App Store
Rating
4.8
196.3K ratings
Top 22%among 279 Finance apps
Last update
Oct 5, 2026
Version 3.9
Size
467 MB
Category
Finance
Tracked since
Oct 9, 2026

Estimated revenue

A model estimate with a likely range, not a reported figure.

$350K/ month

Monthly gross store revenue (USD)

Estimated

Where this falls on the revenue bands

Likely range
$67K–2.3M
$250K–1M
Confidence
Low confidence
Chart day Oct 24, 2026
From Finance grossing #10

Unverified model estimate. Neither Apple nor the developer has published this number, and the real figure can be several times higher or lower. Low confidence: the real figure can be a band higher or lower.

How this estimate is made

Rank: we take the app's best Top Grossing rank on the latest chart day. Category ranks are converted into an equivalent overall rank, because a #10 in Finance earns far less than a #10 overall.

Curve: that equivalent rank is read off a rank-to-revenue curve anchored on public company revenue and market-data reports for the US iPhone App Store.

Country: the curve is scaled per country (Japan is roughly a third of the US, Türkiye under 1%). Where we have no scale, such as China, there is no estimate.

Range: the likely range widens with country, category and chart depth. It is a plausible span, not a statistical confidence interval.

Not included: ads, payments outside the App Store, and any difference between gross sales and what the developer keeps. Low confidence means indirect data; medium means several independent sources agree.

Full method

Screenshots

As shown on the App Store listing.

About this app

Text from the App Store listing.

With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7.

LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.

We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?

  • Over a third of identity theft victims suffered multiple types of identity theft.*
  • Over 29 billion dollars were stolen from identity theft victims in 2022.**

LifeLock helps you manage your personal information securely on-the-go.

Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:

  • ONE IDENTITY APP:

Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.

  • CREDIT FRAUD PROTECTION

Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus

  • ALERTS†

Alerts to threats like banking, loan, and credit card applications in your name.

  • IDENTITY LOCK

Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡

  • SOCIAL MEDIA MONITORING

Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.

  • IDENTITY RESTORATION

If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡

  • REIMBURSEMENT

If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.

No one can prevent all identity theft or cybercrime.

1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit scores and are likely to use a different type of credit score to assess your creditworthiness.

2 Credit features require setup, identity verification and sufficient credit history by TransUnion and/or Equifax. Credit monitoring features may take several days to activate after enrollment.

† We do not monitor all transactions at all businesses.

††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard and Select (Norton 360 with LifeLock Select). And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits under the Master Policy are issued and covered by United Specialty Insurance Company (State National Insurance Company, Inc. for NY State members). Policy terms, conditions and exclusions at: LifeLock.com/legal.

‡ Locking or unlocking your credit file does not affect your credit score and does not stop all companies and agencies from pulling your credit file. The credit lock on your TransUnion file will be unlocked if your subscription is downgraded or cancelled.

‡‡ Our service may not identify all cyberbullying, explicit content, or hate speech.

  • Based on an online survey of 5,004 U.S. adults (including 1,171 U.S. adults who have ever experienced ID theft) conducted by The Harris Poll on behalf of Norton™ LifeLock™, January 2023.

** Based on an online survey of 505 U.S. adults who experienced ID theft in 2022, conducted for Norton™ LifeLock™ by The Harris Poll, January 2023.

What’s new

Release notes for the latest version, as written by the developer.

v3.9

We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.

Rank history

Daily position in the US charts. #1 is at the top.

Best rank
#10
Current rank
#10
Days charting
7 of 7

On the charts today

Small & simple score

How realistic it is for a small team to build something like this.

30/100

Not flagged as small & simple

  • Developer size0% · 25

    Developer: 6 apps on the charts

  • Audience size0% · 20

    Ratings: 196,270

  • App size25% · 10

    Size: 467 MB

  • Price model80% · 15

    Price model: free with in-app purchases

  • Demand proof50% · 30

    Best rank #10, 2 countries

An indicator, not a fact. We can't see team size. Calculated Oct 24, 2026 · method i2

How the score works

Gap check · UK

Is this US chart app missing in UK?

In the UK store, not on any chartCandidate

Median rank and days in the top are part of Pro.See Pro

Store check Oct 22, 2026

This is a candidate, not a verdict. Charts show at most 100 apps, so not charting does not mean no demand. Check the UK store before you decide.

See all gaps

Version history

  • 3.9LatestReleased Oct 5, 2026